We’re not kidding when we talk about our in-depth analytics! Powered by industry giant, Omniture, digital edition publishers know who, what, when, where, why and how their audience is engaging their digital publications. Give your marketers and media strategists concrete, audit compliant data.

Why did we switch to Omniture?

We’ve always been a fan of strategic relationships that allow companies to focus on what they do best. BlueToad has done a tremendous job at delivering the most feature-rich, cost-effective digital publishing solution. Handing off analytics to Omniture gives BlueToad more time and resources to concentrate on the actual digital editions and gives EditionDuo more time to give publishers the information they need. And more importantly, Omniture gives publishers actionable, real-time intelligence regarding their digital editions, content placement and overall effectiveness.

What can I do with Omniture?

EditionDuo digital editions provide you with Omniture’s SiteCatalyst, which provides all of your statistics. Statistic reports are grouped into the following general categories and are available from the left-hand menu of your Omniture page:

ISSUE & PAGE VIEWS

Issue Views by Issue - reflects total views of your publication by issue

Issue Views by Date - reflects total views across all publications and all issues by any selected period of time (hour, day, week, month, quarter, year)

Visitors by Issue - reflects unique visitors by hour, day, week, month, quarter, year

Page Views by Issue - reflects total page views of your publication by issue

Page Views by Page - reflects total page views of each page of your issue

Page Views by Date - reflects total page views across all publications and all issues by any selected period of time (hour, day, week, month, quarter, year)

URL CLICKS (separated between Ad Clicks and Non-Ad Clicks)

Clicks by URL - reflects URL click statistics for each URL contained within your publications

Clicks by Issue - reflects total URL clicks for each of your issues

Clicks by Page - reflects total URL clicks by page for each of your issues

Clicks by Date - reflects total URL clicks by any selected period of time (hour, day, week, month, quarter, year)

Conversion (ad impressions/clicks) - reflects the number of times an ad URL was viewed compared with the number of times the ad URL was clicked

VISTOR ACTIVITY

Time Spent (Per Page) - reflects average time spent on each page across all publications

Time Spent (Per Visit) - reflects average time spent on each visit across all publications

Prints (Pages Printed) - reflects the number of times specific pages of your publications were printed

Prints (Total Prints by Date) - reflects total prints across all publications by time interval (hour, day, week, month, quarter, year)

Shares (Shared Issues) - reflects how many times specific issues were shared

Shares (Shared Pages) - reflects how many times specific pages were shared

Shares (Total Shares by Date) - reflects total shares across all publications by time interval (hour, day, week, month, quarter, year)

Internal Search Terms - reflects the words searched across all publications

Total PDF Downloads - reflects the number of times your issues were downloaded

VISTOR DEMOGRAPHICS

Demographics - reflects the demographics of all readers across all publications by country, region, state, city, U.S. DMA (Designated Marketing Area), time zones, languages

VISITOR PROFILES

Visitor Snapshots - reflects information about each of your visitors, including IP address, host, browser, country, date visited, language domain, operating system, monitor details and referer

Browsers Versions - reflects the number (and respective %) of visitors of your publication that use a specific browser family (e.g. Microsoft, Mozilla, Safari, etc.)

Operating Systems - reflects the number (and respective %) of visitors of your publication that use a specific operating system (e.g. Windows XP, Macintosh, Windows Vista, Linux, etc.)

RICH MEDIA

Video Views by Issue - reflects the number of videos viewed by issue

Video Views by Page - reflects the number of videos viewed by pages in an issue

Video Views by Date - reflects the total number of videos viewed across all publications by time (hour, day, week, month, quarter or year)

Audio Plays by Issue - reflects the number of audio plays by issue

Audio Plays by Page - reflects the number of audio plays by pages in an issue

Audio Plays by Date - reflects the total number of audio plays across all publications by time (hour, day, week, month, quarter or year)

TRAFFIC SOURCES

Search Engine Keywords - reflects the search terms used by visitors in internet search engines to search and access your publications

Search Engines - reflects the search engines used by visitors to search and access your publications

Referring Domains - reflects the domains from which visitors came to directly access your publications

Referring URLs - reflects the URLs clicked on to view your publications

Source Type - reflects the general type of source from which your visitors have accessed your publications (e.g. web sites, bookmarks, search engines, etc.)

ARTICLE TEXT VIEWS

Views by Article - reflects how many times your articles (sorted by article name) are viewed

Views by Issue - reflects total article views by issue

Views by Date - reflects total article views by time (hour, day, week, month, quarter or year)